With the two, hatchback their simple, fashion brand aesthetic characteristics and consumers increasingly younger; Second, with the best-selling sedan model, the major manufacturers in order to expand market share and strengthen brand competitiveness, have the sedan hatchback will pass with the Olympic spirit, the inner passion, dynamic connotation of the brand will be further promoted and extended. Lifan Lifan 520i as the global market for the first hatchback, will improve the current Lifan the embarrassment of a single model on the market situation, its position tends to younger groups will also be a new product architecture system. But the brand has never been a joint venture brands are the relative brand and reputation of the double flawed, how to tune up the appetite of consumers in order to enhance their market share, for the younger consumer groups tend to Lifan 520i, it is more difficult.
Lifan Lifan 520i 520i
market positioning of the first products of Lifan Lifan 520 as the hatchback version , is listed in the Lifan 520 sedan car made after the market s outstanding after the development of superior new products. Lifan 520 imported in 2006 Tritec engine equipped with a global simultaneous listing in the initial listing in terms of publicity, although they played the However, due to high cost reasons, the market price of its 7-8 million and the initial lack of popularity, sales actually flat. In 2007, Lifan cars equipped with independent research and development re-introduced the Lifan 520 1.3L, direct costs for vehicle be reduced, 4-5 million of its own rich market pricing and configuration so that in its class with a high price, driven by sales climbing Lifan 520. and in overseas markets, the Lifan 520 passed Russia successfully established a safety crash safety Jiajiao new benchmark, the success of expanding the market, and gradually gain a firm economical family car ranks. The Lifan 520i sedans is also in the domestic market to flourish, while the Lifan 520 sales gradually saturation was able to lower the birth.
Lifan 520i sedan in the appearance on the inherited original design features of personality, body size is short of the 330mm, but retains the advantage of interior space, with a wheelbase of 2540 mm, and equipped with the engine and configuration extended sedan features almost the same. As consumers attention on car safety, Lifan 520i will continue and continue to be successful based on the sales situation in the sedan, and its reasonable pricing and marketing will be key to winning.
1.2007 second half of the data in Figure
hatchback car brand in the second half from the 2007 hatchback car brand data analysis, the domestic sales of 206,332 hatchback. And 2007 is the year of popular SUV, hatchback market response in the first half and is not optimistic. through analysis and estimation of overall sales in 2007 hatchback is expected at 38 million.
2.2007 second half of the hatchback market share of the brand's first hatchback
Lifan Lifan 520i to break a single consumer groups, the birth of dynamic, young product architecture family hatchback market competition into the industry. < br> currently on the market, hatchback Nissan Tiida, Shanghai Volkswagen, a larger sales volume strong feelings of the brand, for example, brand awareness with a stable and dynamic characteristics of a stylish choice for young family. And Beverly Although the old model, but higher cost is allowed to occupy a certain market share. and their own brand of BYD F3-R while the setting of the 5-8 million price range, but did not extend over F3 million on sales success, is difficult to reflect market advantage, 07 listed only with Tianjin FAW Wei Chi, Peugeot 206,Discount UGG boots, C2, Swift a small segment of the market divide.
3. Lifan 520i Competitive Analysis Chart
Lifan 520i's name from the original intention of view, Lifan hatchback cars on the first placed high expectations. to consumer groups. but want to ring a variety of age groups are consumer groups is good business mind unilaterally, through the hatchback on the market of consumer groups, aged mostly between 25-35 years old. consumers to a senior white-collar workers, public security, individual businesses and households. the group to pursue quality of life, of passion,UGG boots, personality, new things have their own unique perspective, to think daring, there are new ideas, eager to go beyond the traditional. Therefore, the individual vulnerable to popular fashion models and the blitz.
faced many competitors, the pricing will go Lifan 520i hatchback has always been its own brand of cheap route, and sedan car prices were flat. At this range, BYD F3-R, 08 paragraph Beverly, Lifan 520i Aveo will become a major competitor. On the whole, the situation is more serious Lifan 520i, up a joint venture brands of brand and price suppression, the current, such as Peugeot 206, C2, Aveo has fallen into the 5-8 million price range. down there, such as Geely King Kong hatchback car market and its own brand of low-cost competition for the Lifan 520i proudly kin.
However, the first time at the beginning of Lifan , has been transformed.
Lifan Lifan 520i as the main image of the 08 representatives, will take up the shape of younger Lifan brand to expand in the domestic car market segment market share, to enrich one Lifan product structure and establish a new generation of salt of the earth who sit driving home the brand image. With the domestic consumer continues to heat up the heat hatchback car, the Lifan 520i can become the pursuit of individuality and fashion options for young users of the latest to take up the Lifan task of expanding domestic small cars, the market see the outcome until after the listing!
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