Why people are poor, why the aging body? One of the most critical reason: the fear from the mentality. Is not a fear of failure, but fear of success, because success would not have to pay the price than others. We are to succeed, First is the need to pay the lower your head held high, to learn from others. only source of running water to, in order to increase the suffering of the wisdom and power struggle, to life and life's real skill, real knowledge. because of the limited capacity of the individual level, inappropriate inevitable, welcome criticism correction!
one, selling clothes is the business of shops selling the image of
good, not into the shop, take a look at the door stop a few seconds to know! see what to see signs to see light, look on display, to see health conditions, but also can look at the salesperson's age and whether the staff looks beautiful. is to buy beautiful clothes, selling clothes is selling the image, that's all!
is to buy nice clothes, and now In addition to asking us to dress comfortable fit body, the more it embodies a kind of beauty, of personality, the brand of non-material life of the mind is a positive self-image and realization. beauty is our clothing products basic characteristics of the place we sell clothing, sell clothing were the first to be shown the United States. in order to save electricity and not to open the light, to prevent dust without unpacking display, not the spirit of employees to work without makeup, cashier disorganized stores with floats sale, shop-made, hand-painted promotional posters, etc., all violations of the principles and actions the U.S. will make the brand will lose the foundation for survival, let alone talk about the development of the!! Therefore, we must bear in mind , firmly establish and maintain heart may grow from one victory to another victory!!
Second, the ICP can see the merits of
performance is not ideal for those who are the customers feel good about themselves, not as a thousand words to his store and pull He went to city rival shops to see. because if simply about her, she will find a lot of reasons, what the economic downturn, local small population of less spending power is poor, so goods can not keep up , a lot are the objective and the company's problems, their problems a little bit not. is it? notes, the business of shops is not good because we are a step slow, can not only find all the objective and reason for the company . I used to support the shop had encountered a similar situation, no matter how I said, the customer simply will not listen, said the company is here all right, there does not, the problem did not solve the problem which has not implemented, I have heard the first big; customers that the problem of course, reflect the situation well, but can not see the problem with this clients to city's plastic stool, see a broken lamp. and we do, take the plastic bag up all the clothes, the stores as warehouses, employees sit on plastic stools three hundred fifty-two chat, bad lighting did not care for a large, customer into the store employees say hello, a comparison, the gap came out, this shop is the , self-satisfied, ; excellent gap, the gap in order to have room for improvement, there is room for improvement can make a difference! understand this truth, the next thing to be easier!!
Third, do not be afraid, as long as the intentions of the shop operators get better
Many of the problems encountered every day, many new cases will occur, to make the shop operators to maintain a long life and vitality, we must try every means to set higher targets each day and encouraged to try and apply new ideas and methods. but out of a problem, often a lot of people, many franchisees fear it, do not want to take change, the risks of reform.
this time, we need to encourage them to up! Staff from the start
chain should all join the majority culture is not high, from a small business, a street vendor started out a little bit of accumulation. To think his career started, many people do not praise be. Yes ah, business has just started when the first money to please people, and second, people are unwilling to help you, only help themselves, the boss of a staff person, mad, day and night to dry. now With the improvement in the business, already has an initial size, it was also willing to help you, the financial position and allow, then few people will come out ahead. I work, the owners finally rain comes, you can rest. that they can rest, busy all day socializing, playing cards are not unrelated tea bar. Why is this kind of thinking is wrong then?
because shops are for you, business is your boss does not work how staff will work? This is a problem of words and deeds. added to the sense of what is insomnia every day! the responsibility of each level is different, there is little sense of how much efforts only. a sense of responsibility from the top down is exponentially decreasing number, then we must also ask our employees to meet our requirements, how do? must have only paid a hundred times more bosses. In other words, the boss be 100 points, the manager may be only 60 points, while the staff do, they can only do 40 a. man this thing, it is inert , and is like a ball uphill, pushing you forward, fall behind, but as a boss is precisely the thrust of these tangible and intangible, ah!!
five, the boss may wish to employees as a generous
brand clothing chain management of the most basic level, often to their shop to see employees wearing second-rate, third-brand clothes in the sales of their own to see the staff to the guests when the sound of a small clothing like mosquitoes, that stores dead staff do not have that vitality, this is intentional or unintentional, we make our employees feel inferior results. inferiority is lose confidence and lose confidence in the shop can not be a good shop, a lack of confidence in the business certainly is not a boss qualified owner. One of our executives to take over one of our self in the shop, ask our management staff, the manager's salary is how much, and when he heard that only 1,200 yuan, and immediately said, This is how the line immediately I rose to 1800. because he knows, to get 1,200 yuan of wages can not be the best manager store manager, store manager to get 1,200 yuan 1,800 yuan and can not get the manager to make things. to give it a little bit, the boss is insignificant, allows the shop to re-radiate the exuberant vitality, made preoccupied with the boss always Suansi Cao, the staff was demoted to the point of worthless employ them, thinking that because of low self-esteem of employees will not leave. notes, how could the staff worthless suddenly become Flying Staff too! So, in hiring staff in the daily management of the shop, the owner may wish to staff our generous, because the boss's role is to boost morale, enhance employee self-confidence. With high wages and good nature have a high morale confidence, as to how to work, employees naturally have the means, do not have much control of the owner.
six, and then refused to give up the staff to concentrate on several key
with our communications manager of several stores, we will find a very strange phenomenon, that is, many of our share of the turnover of shops all day at the turnover ratio is particularly low, the customer turnover rate is not high, but most of the time they are just the opposite, not only at the business accounted for throughout the day a higher proportion of turnover, but also through the most recent attempt, and sometimes even exceed the performance of the evening's performance during the day. This is how the case? In addition, we also know that when the shop light field requires us through the broadcasting microphone employees organize stacked, but often after sowing the microphone, there is no following, but their managers do not only broadcast microphone to remind, encouragement, also broken up the original stacked completely refreshed after the staff. This is another Why? They told me: because the retired and sit when the fall is the time when the morale and enthusiasm!! This made us a deep understanding of the The biggest problem is the heart and more, they always thought, other brands paid to mothers and fathers boyfriend today, how? In short, the staff can not do the job because no specific intentions. how specific it? Simply put, busy, is movement. When a person is busy, when, naturally, did not have time to think about other problems. Therefore, the stores and the company's management, we should not be afraid to do things more employees, tired, and You should fear is if they have something to do, whether responsibilities and functions are not enough, too idle, while the employees should understand that the boss you come to, if nothing to do, you will not exist in the meaning and value.
the staff to concentrate on to do a day's work, but how do the staff a year or two years, three years of work it, this is to let people lost hope. boss be successful in life has always been a fresh experience materials, but this is not enough. As a boss, the most important thing is for staff to paint a beautiful future! the same time, but also long-term efforts, perseverance and share with the people and the future of your ideal, if the boss every day After about five years of business and development plans, employees can now talk of experience is to prepare for their own business, and every day to try to encourage employees to take risks and greater opportunities for employees to understand the natural, the company is developing, they would be and companies to grow together, when a person sees when the growth and prospects will naturally strive for the goal, then follow your boss to let people !!
seven, not only for staff wages
hands and mouth chain management success is ultimately built up a large network of value is stated in our marketing, ;, marketing, the most valuable part of the network should be thinking is one of the best and latest ideas! Many employers talk with our very enlightening. Their success, there are many non-normal attitude of life and man's philosophy. Once a owner himself told me: Your critics are your teacher, curse your person is your friend, do not argue with your subordinates are incompetent subordinates. good thinking ah!! we have such a broad mind to treat our These have suggested to us, and we argue loudly, but we are too arrogant, too proud, and often very funny that their recommendations, their proposal or that we ignore because we so-called give forgotten. ; seems to have become commonplace. They were not because of incompetence does not argue with us, they are afraid that they fit our mind ah! we hurt them, hurt the entire team, but ultimately hurt but it is our business. So they silence , they have something in my heart just do not want just referring to, since there is no honest companies, leading management and mutual suspicion between employees, even to the serious consequences of distrust. Then they quietly left the company interest-free We also arrogant that intellectual thought and brain, they do not attach importance to the exchanges and proposals with staff, managers and leading technology which is sad. so that every employee threw himself into work in the past, this is the most important job content managers; to Everyone obviously play a role and let them feel important role to play, and this is the secret of management and leadership!
eight, different treatment, creating a strong business is to create a powerful distinction
the only way companies treat them differently is very difficult to do, who think that easy to do, whoever inappropriate in this business to survive, and those who can not do this, is the same!!
nine, eat, drink until we have good business
A store employee management system in that there is a Once, an owner of a notebook computer, document attracted me, which store all the staff at different times, different places to eat together, travel photos, so sweet ah. These shops make the experience of the excellent Tell me, please our boss, not to sell clothes, that is, sit six hours in the store, I am afraid many are not stand it! worked very hard! However, the work can be hard, but the work can not but fun! for employees working full fun, let your employees anytime, anywhere and joy accompanied, it is always the responsibility of store management. by those rules and regulations, through those old photos, I understand the joy of giving employees learn to celebrate the inspiration to the whole organization is always the most effective way . saints together to listen to listen to the teachings of our ancestors it: good words a third winter, verbal abuse a cold in June; fart does not stink up the dead people! in the shop, our owner and managers do not let go for a number of small failures, must be even if it is to find ways to celebrate a small victory, and cheered for our staff affectionate, do not be too costly, a little snack or supper can be. Our mission is to accompany our staff with the joy, of course, we must create a good performance.
ten, rivers full of river water to a shop next
often, we shop, wages and salaries compare to competitive brands the case of how, if wages in full and on time the release, and our rate of store goods each month how to lose, because of loss of goods caused by the withholding of wages, etc. whether the perfect solution to these problems I have particular interest. Also, open a new store in the formulation of wage system, I will talk with our boss, as long as we are making money, we prefer to make their profit margins that wages must be higher than competitors, but also security at the end under the cap, but is not. Why ? Because I know the river full of river water, only staff with the boss can there be!!
, change a word, idea for new. Zhang philosophy of this appliance can do our business philosophy of franchise stores it, proved that not only can, and fully apply! from the laws of nature, the river's water comes from river, no river water, river water can not be; if the river does not provide water for the river, have to rely on river water, the river will sooner or later get rid of. in an enterprise, the enterprise is like the river, the staff is like the river, if each inrush current employees can become a ceaseless stream, then the business of this river is never dry. So, one year, to see if making money, the key is to look at whether wages rise, the face is smiling ! if wages rose, smiling face, and our boss is not unprofitable. Therefore, the river full of river water. to make yourself, to let your employees; you want to succeed, we must first ensure that The success of your employees!
XI, the last competitor of the lion
support staff together with our grassroots research, this trip down to my own shock too. Originally, I always thought that although the our brand in the central city and its competitors although there are certain gaps, but in the secondary and tertiary markets, we have to catch up his opponent and put them far behind them, while the facts? Far from it! I have been the original that after the Spring Festival, we have opened more than 60 rectification shop, has been very large, very fast, very great. This trip down, I was surprised to find that faster than we had there.
second, immediately action to prevent the problem overnight
If you and the boss, the manager of communication to solve any problems, he seems to understand, but also did not get the promised but you do have to be careful!! because the work done in front of you is useless, you not only a waste of your saliva, but also a waste of your valuable time. Thus, the work focuses on constantly stressed supervision and follow-up.
said to pass a lot of truth, the truth we all know But why do some people succeed, while others are life mediocrity? The reason is a failure who have knowledge but no action, they are the giants of knowledge is action-dwarf, they know just do not do it. Yes, truth is truth, truth can not eat brought to hungry belly, first of all have to fire yourself, calmly say, have their own chopsticks Duanwan it. What's more, difficult than you think to do a million times, so there is It should be said in front of us there is no problem, or say no we can not solve the problem.
XIII, 1:1:8 timely sales
shop once because of a poor business support for our next store, a We are surprised to find the shop, a shop less than 50 levels, up to 120 stores paragraph style actually, what this year's, last year, and even the goods are still a few years ago, although not large number of single-paragraph, However, still a combined total of the number of people is a headache. Also, some of our stores, a quarter down, do the math, found himself left the warehouse is earned, the money earned in the stock on. These are Our bosses 20% of the items is always hard to sell it. then make sure you will not One is that 20% of how to deal with slow moving goods, and second, how to let the remaining 80% of the goods to flow fast. First of all, 20% of the slow-moving items, we'll be broken down to a 10% of our worst loss of goods that the 2-3 fold it anyway, 10% of the goods sold are not guaranteed to make money, then we have 80% of the goods to make money. It dropped 80% in the worst 10% and then offset against the resulting sales of goods loss, we also achieved the overall goods by 70% of the final profit. In addition, a store's display surface is always limited, and display a style in the same place the same time it can not be sold other models on display, so If we solve the shortest time possible the slowest turnover rate of 20% of this issue of sales of goods of poor sales, naturally given us the display and sale of other goods brought an extremely valuable opportunity and time. so you can say for sure: unsalable goods store management is key to the success of goods management, poor sales of goods, sales efforts and speed the decision of the entire take stock of the sales force and speed! This is also a qualified owner with a qualified manager must have the basic conditions. understand this point, we sometimes arrange 2-3 fold , and I often encounter in the checkout is very strange. cash register busy time often receive a number of counters or other person a call, ask the sales Chunxi way how to; our managers often turn on the computer pinch that the number estimated to complete our mission and so on. I think our National Day of these managers in this race against time for the gold sales, not to find, those who find themselves not doing enough, doing imperfect, and immediately go to correct, but do indulge in the number of hard pressed people, too busy seeing the task, which in itself is a ; manager Liu said the right word: as long as in doing so, threatening the natural wealth to! today to sell five thousand, ten thousand to sell tomorrow, so do not rush from the wealth of course, but as long as you do the right thing, consumers and social nature will give you a positive. To Mad Mad Mad World, the behind of course make some devote true, this is the right think to do right Liu things, including the importance of people on the strict quality services and products requirements. Take us Every step forward on the growth of all devoted to the manager, down to the staff of all the wisdom and efforts of all, is our Retail sentence in English: Retail is about detail, retail is the attention to detail, I want to slightly modify it to read the words of Peter Lau, , more immediate!!
fifth, the relationship will be long-term win-win
habit of many of our poor boss is the company money, that was the atmosphere thick or that the company take money from the company to do business is something lucrative , are in fact desirable. the company is at your service, in the start time to give appropriate support your company's nature of service and confidence in your performance, but after you made money, and whether the company should first consider it. they have bought cars, bought a house, can the company's money too, dragging it!! If so, I would like to have other opportunities that the company probably will not consider you to the bar. think about it, the company make all year in your shop can not make tens of thousands, you owe is more than ten million for a company that a few more customers, but even the employees can not afford to pay have made it even more not to mention the brand management and development, and so many customers may not! not say the company, and talk about our shop now!! shops in recent years to open up a lot of pure, with the The port also will be changed value, which is a positive, a good sign. However, some of our boss can not understand this. Some of our shops to make money to their pockets, and they believe spending less that he was definitely to make a little extra, often the last is stiff with the housing troubles me the boss, was forced to split the points lost, is really worth the ah! Imagine if your boss wants to speak not in the house before opening, initiative to find, he said: I also made a point this year, saying the money we earn, I think you can follow the market rent rose point, ** element how? you say, the boss would react? must be grateful, and He will probably also be a good port of your staff and grab a good helper in your career help you do!! when other people have already realized prices, you go to renew the lease, it was too late!!
said to cooperation, Li Ka-shing has words should give us a profound inspiration. One time, Sun Yat-sen Li Ka Shing was invited to lecture college students ask him about the secret of doing business. Li Ka-shing, said he did not grasp the fact, what business secret, if not that there What is the secret, then, that is, ;. On the contrary it? some of our management team, is a win, only the mutually beneficial relationship will last long, we only have the ; monopoly chain of cause I am afraid that these methods are not only the result of light bloom. of Military grandson once said, First, policies for the post a first-class performance and first-class shops. in our shop course of business, ignoring the human factor, is a better strategy, no matter how good the method is also vain!! today, to share the material of the summary to the Cipian resignation , I have to once again remind you, do not expect more than is written is written, store operations cure, a panacea to try to cool, put people first,
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